Halfords Plc in the UK motor industry

Introduction The aim of any business is to make profit, which implies that the business should implement its strategies in order to increase sales. The managers of any company should ensure that the profit margin remains high by ensuring that competitive strategies are identified and implemented.Advertising We will write a custom report sample on Halfords Plc in the UK motor industry specifically for you for only $16.05 $11/page Learn More Selling in a business enterprise is not a simple task and therefore businesses require strategies that promote and maintain sales. Making successful deals is an important sales strategy that most companies strive to achieve in order to maximize profits. Halfords Plc Halford is a leading UK company that deals with automotive products and other leisure products that involve motor vehicles (Halfords 2010). As the leading company, Harford not only requires maintaining its sales but also influences in the market. The compan y has to work towards retaining its clients even as well as focus on reaching out new clients. This paper, therefore, presents a report on an important strategy that is applied by Halford Company in its effort to maintain market leadership and boost its profit margin. As the market leader in the UK motor industry, Halfords aims at maintaining its influence in the industry through production of ultimate brands. The brands are very important in the creation and maintenance of market influence and therefore Halford has taken all possible measures to ensure that it has strong influence in the market through creation of well-established and strong brands. From the analysis, it was established that Halfords has a well-developed market that includes the United Kingdom and the republic of Ireland (Halfords 2010). When the two-market zones are compared, the UK market is the most preferred since it was the initial market in which the company sold its products. In order to maintain and develop the market the company has established several stores and outlets where the customers can obtain products. In addition to the marketing outlets, the company has an interactive website where it advertises and sells its products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has a good influence in the market and implement its marketing strategies through concentrating on its retail market for establishment of its brands. A brand is the property of a product that customers use to identify products of a company or what customers associate with the given products of a company. Halfords has well established brands that are accessible to all the customers. Therefore, brands of the company are elements that customers associate the company with (Barwise 1992). Halford has several brands depending on its customers and they are important in maintaining the company’s performance in the market. The services provided help the company to reach its customers and they are therefore the first brands of the company. For the services of the company to achieve the level of a brand they have to be unique. The company therefore ensures that it offers services that attract as well as retain the customers. The company considers providing high quality services to ensure that customers associate themselves with the company. The company offers high quality car maintenance as its first service to its clients. In order to achieve this objective the analysis found out that the company has well trained staff. The company also provides vehicle maintenance according to the manufacturer’s specifications, which complies with the required safety measures. Car enhancement is the second service provided by the company to its customers through its network of outlets in the UK and the republic of Ireland. The car enhancement service provided by the company is not only a general enhancement service as provided by other competing firms, but also a brand through which its customers identify the company (Aaker 1991). Its customers therefore recognize the company for the high quality enhancement service that it offers. From the analysis it was verified that Halfords offers enhancement services that correspond the customers’ requirements and specifications. The enhancement services provided by the company not only meet the required quality and standards but also consider the fashion requirements of the customers. The fashion industry is dynamic and changes often and therefore the company ensures that its enhancement service complies with the current fashion trends (Brady Davis 1993). The Harford’s car enhancement services are the usual services and the customers use them to know about the company.Advertising We will write a custom report sample on Halfords Plc in the UK motor industry specifically for you for only $16.05 $11/page Learn More It was also established that customers identified the company through the car enhancement services that it offered in its outlets within the two countries (Christopher 1992). Customers of the company are driven by the need for leisure, which makes the company take this as a priority. It offers leisure products as well as leisure services through its network of outlets. Leisure products provided by the company include cycling products and equipment, camping products and child safety products. These are some of the products offered by the company to its customers for leisure. The customers do not consider these as common products since through these products they are able to know more about the company. In addition, the customers of the automobile industry associate the company with the high quality leisure services and products it offers (Ballantyne, Christopher Payne 1991). Finally, the company offers car servicing to its customers through its large network of outlets in the two countries. The car servicing offered by the company includes car maintenance and repair. Halford vehicle maintenance services are of high quality and they have influence on the customers who use them all the time (Hout Stalk 1990). The customers consider the quality services offered by the company as brands through which they identify the company. The customers also use the high quality services to associate themselves with the company and inform other people about the significance of using them for the first time. From the analysis it was found that in order to maintain market leadership Halford capitalizes on its products and services to create strong brands which are known by all the potential customers (Lamming 1993). Conclusion Halford is a market leader in the UK market for the production of automotive products and services. The company maintains leadership in the market in terms of satisfying its clients and maintaining high profit margin through its ef fective strategy that depends on its products and services. The company has well established brands that the customers use to identify the company and its products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers also use the brands to associate themselves with the company in the competitive motor vehicle industry. Halfords uses its high quality services and products as brands in order to enhance its market leadership. The high quality services and products provided by the company form strong brands that the customers use to associate themselves with the company. References Aaker, D 1991, Managing brand equity, The Free Press, New York. Barwise, P 1992, Brand portfolios, European Management Journal, vol. 10, no. 3. Brady, J Davis, I 1993, Marketing’s mid-life crisis, The McKinsey Quarterly, No. 2. Christopher, M 1992, Logistics and supply chain management, Pitman, London. Ballantyne, D, Christopher, M Payne, A 1991, Relationship marketing. Butterworth Heinemann, Oxford. Halfords, 2010, The UK ROI are our core markets. Halfords continues to grow market share in attractive markets and, through its unique service proposition, differentiates itself from its competition, W eb. Lamming, R, 1993, Beyond partnership: Strategies for innovation and lean supply. Prentice-Hall, Englewood Cliffs. Hout, T Stalk, G 1990, Competing against time, Free Press, New York. 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Julius Caesar Essays - Cultural Depictions Of Julius Caesar

Julius Caesar Essays - Cultural Depictions Of Julius Caesar Julius Caesar In Shakespeare's Julius Caesar, Decius Brutus and Mark Antony, both Roman Senators, eulogize Julius Caesar, each using a different technique and approach. Brutus, in a somewhat arrogant, to the point, eulogy, attempts to sway the people. He justifies conspiring against Caesar by stating that Caesar's ambition would have hurt Rome. However, in Antony's eulogy, he focuses on Caesar's positive traits, and cunningly disproves Brutus' justification for killing Caesar. The fickle Romans waver between leaders, responding emotionally, rather than intellectually, to the orators. Brutus seeks to explain why he conspired against Caesar. He begins his speech with "Romans, countrymen ...", appealing to their consciousness as citizens of Rome, who, he later says, will benefit as freeman with Caesar's death. This shows that Brutus knows how to lure the crowd, appealing to their better judgement as Romans. He declares that he is an honorable man, and tells them that he will let them judge the validity of his claims. That is, he will allow the truth to speak for itself. This encourages the crowd to believe him, as an honorable man. He says that he wants them to know the facts; "Censure me in your wisdom, and awake your senses that you may the better judge." Sharing information with the people is flattering and it almost guarantees acceptance. He gets their sympathy by saying that he loved Caesar, daring the people to find anyone who loved Caesar more. Brutus declares that he never wronged Caesar, that he cried for Caesar's love, was happy for his greatness, honore d him for his courage, but had to kill him because of Caesar's ambition. He says that the reason for killing Caesar was his great love for Rome. He justifies his actions by saying that he loved Caesar but, "Not that I loved Caesar less, but that I loved Rome more." He then asks rhetorically if the people would want to live their lives as slaves under Caesar's rule or would they prefer to live as freemen with Caesar dead. To anyone insulted by his speech he wonders if, as Romans who love their freedom, they could be offended or reject what he, Brutus, says. He poses the question, "Who is here so base that would be a bondman?" He stresses the point, repeating the line, "If any, speak, for him have I offended." "I pause for a reply.", allows them to respond to his rhetorical questions, giving them an even greater sense that he cares about them and their opinions. They can only respond, " None, Brutus, none." That is, none are offended, they do not disagree or argue with his words or his actions. Mark Antony's eulogy utilizes a different approach. He starts out by addressing the crowd as "Friends" because he wants to come to them as a friend rather than a ruler trying to gain power. He then says, "I come to bury Caesar, not to praise him.", thus he can ease in praises of Caesar without the crowd stopping him. He sounds very sincere when he says, "The noble Brutus hath told you Caesar was ambitious.... For Brutus is an honorable man." He repeats that statement three more times becoming increasingly sarcastic, saying finally, "Yet Brutus says he was ambitious, and sure he was an honorable man." Since the people responded positively to Brutus' speech, Antony could not insult Brutus' honesty in a direct manner. Yet, Antony disproves Caesar's ambition with three examples. One is when he gave the ransom of captives to the public treasury and not his own, another when he cried with the poor people, and finally when he refused the kingship that Antony offered him, three times. Anyon e who was ambitious would never have done any such things. Antony says, "I speak not to disprove what Brutus spoke." , but that is exactly what he does. Antony is using a dramatic effect on the people, first by entering on the stage with the body of Caesar, and at the end stating that his heart is still with the body of Caesar, ending his speech weeping. In justifying Caesar and disproving Brutus, the people see Antony as a potential successor to Caesar. They are swayed to him by his dramatics,

A Person as the Property Speech or Presentation

A Person as the Property - Speech or Presentation Example According to the research study today, slavery today is illegal and is abolished by many countries around the world as they consider the act barbaric and overtaken by time. The international laws and treaties including domestic laws in the individual countries consider the trade illegitimate and recognize it as abuse of human rights. Slave trade has done more harm than good ultimately, a part from denying people their rights as enshrined in the constitutions, and it has also deprived the society of able population culminating into loss of artisanship and abject poverty in the zones.This essay stresses that  slavery started long time ago with several slave dealers scattered all over the world especially in Africa. The few rich dealers in slavery organized for the capturing of able-bodied people, which were then taken to the market for purchase by the merchants. Slaves were captured in a brutal exercise that left many people maimed and killed. The villages were deprived work force si nce there was extraction of those who could economically improve the status of the society. The slaves were then assembled in designated areas that were used as markets through which the prospective buyers met the sellers. After the purchase, slaves would be taken to diverse areas where demand was rife, for instance, others would be taken to US, Europe, Asia et cetera.  The sultanate that was based in Zanzibar abetted the trade and these made most of the population from the region to be taken to the Middle East as slaves.... The system of capturing slaves both in the Arabic world and in the rest of the world remained more or less the same. Most of the slaves that were captured by the Middle East traders though were largely drawn from Mediterranean, Turkic, and Persians (Marmon 113). This trend also spread to other parts of the world and reached African continent as a new area for acquisition of the slaves. Following the establishment of the Omani rule in Eastern, part of Africa became a factor that accelerated slavery in the region. The sultanate that was based in Zanzibar abetted the trade and these made most of the population from the region to be taken to the Middle East as slaves. The Portuguese and the Europeans who also had interest in the same region did not welcome the establishment of the rule along the East African coast led by the Arabs. Because of the trade related issues, there arose a commercial conflict between the two dominant groups, the Portuguese and the Arabs; this led to a series of wars that emerged between the rivaling groups owing to the control of slave trade along the East coast. It is estimated that by the time the slave trade was abolished, approximately 18 million Africans were transferred to the Middle East where they were placed under bondage (Marmon 124). Some of the prominent people that stood out due to slave trade from the Middle East were Tippu Tip. He was one of the most known slave dealer who transferred million of slaves a cross the Red sea, the Sahara desert, and the Indian Ocean (Pipes). History also reports that the Arabs also enslaved some of the Europeans and about 1 million in relation to this were captured and placed under bondage in the Arab world. With the